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The day Ford humiliated Ratan Tata

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What goes around, comes around. Ford got slapped hard! There's nothing they've got that can match Tata's Jaguar and Land Rover.

Ford is a Monster size company, only company during the 2008 financial crises didn't take any bail out. How exactly (not to take away from Ratan Tata for being a brilliant businessman) is the purchase of Jaguar and Land Rover a humiliation for Ford or win for Tata. Its called business, it happens all over the world they wanted out, a business decision ,they found a buyer and sold.

What tomorrow if Mr Tata wants to sell a business, India will have a day of mourning?
 
Ford is a Monster size company, only company during the 2008 financial crises didn't take any bail out. How exactly (not to take away from Ratan TATA for being a brilliant businessman) is the purchase of Jaguar and Land Rover a humiliation for Ford or win for Tata. Its called business it happens all over the world they wanted out, a business decision they found a buyer and sold.

What tomorrow if Mr Tata wants to sell a business, India will have a day of mourning?

The poor response to its maiden hatchback Indica had driven Tata Motors to sell the car business, within a year of its debut in 1998, to Ford Motor.

"Some people advised chairman Ratan Tata to sell the passenger car division following the poor response it got post launch. Ford officials came down to our headquarters Bombay House and evinced interest in our car business.

"We were called to Detroit for discussions and I accompanied the chairman. For nearly three hours, we discussed the sell-off with Ford officials but were meted out humiliating treatment," said Kadle, who played a major role in the turnaround and growth of Tata Motors.

The day Ford humiliated Ratan Tata
 
The poor response to its maiden hatchback Indica had driven Tata Motors to sell the car business, within a year of its debut in 1998, to Ford Motor.

"Some people advised chairman Ratan Tata to sell the passenger car division following the poor response it got post launch. Ford officials came down to our headquarters Bombay House and evinced interest in our car business.

"We were called to Detroit for discussions and I accompanied the chairman. For nearly three hours, we discussed the sell-off with Ford officials but were meted out humiliating treatment," said Kadle, who played a major role in the turnaround and growth of Tata Motors.

The day Ford humiliated Ratan Tata

So, you are saying the only reason Ratan Tata bought jaguar brand was to humiliate Ford?. I think he made the decision based on dollars and sense.
 
So, you are saying the only reason Ratan Tata bought jaguar brand was to humiliate Ford?. I think he made the decision based on dollars and sense.

Off coarse he id, but it can be considered a revenge.

In 1999 Ford refused to buy his Car business and gave humiliating treatment to TATA delegation (mind it, this is what Mr Kadle said).

Come 2008, TATA buys a Company owned by Ford.

Any many ways it can be considered revenge.

Friend, once in 1999 Ford management scolded (as per the news) Mr Tata for venturing a passenger car segment. As if Tata is not technologically and managerially incompetent to run a passenger car business. Tata Listened quietly .

Ford failed to run JLR profitably for long in fact it was giving huge loss to Ford.

Tata acquired JLR in 2008 , no revenge till this part.

But Tata converted a loss making luxury car unit to a extraordinarily profitable one within 3 years and also converted JLR to a huge brand within 5 years. Tata proved that they are technologically and managerially better equipped than Ford at least in case of running JLR. Now this is a bloodless revenge in our thinking.

Its not a revenge of an Indian, its a revenge of an achiever.


Note : I remember British luxury car dealers refused to sell JLR fearing that in the hand of Tata the brand will lose its value as a luxury brand. This created so much fuss that Mr. Ratan Tata himself met the dealers to give them confidence. The dealers who trusted him and remained invested in JLR are now patting their own back for their decision. And who left dealership that time are mourning.

Thanks for Info
 
Never challenge an Indian company or the Indian govt in businnesss ,intelluctual field
Not only Ford but their US govt did the same when they rejected cray supercomputers for us.And they also got same humiliation through Param series.
Revenge is always sweet :tup:
 
Unlikely, since Ford never bothered to develop the Jaguar/Land rover as it's own brand. It was a wholly owned, indepedent company but that's it. That's why they sold it easily.
Same as in RollsRoyce owned Bentley, then sold it to Volkswagen, and meanwhile RR itself was owned by Volkswagen and now by BMW.

I don't know where comes the revenge part, when Ford never actually had anything to do with Jaguar LandRover, which itself had been through a lot of re-organization.

But of course, sensationalism and spice.


I think it just came down to this
Screen Shot 2015-03-17 at 9.55.42 AM.png


Jaguar's marketshare has died in the US.

2004 Jaguar 'will not break even before 2007' - Telegraph
""We are doing very poorly in business terms. Ford bought Jaguar 15 years ago and quite candidly it has not had a satisfactory return from that business. Even after 15 years of investment and scant return on that investment, Ford has continued to support us."
Jaguar Land Rover's sales decline hits Tata profits
 
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Ford is a Monster size company, only company during the 2008 financial crises didn't take any bail out. How exactly (not to take away from Ratan Tata for being a brilliant businessman) is the purchase of Jaguar and Land Rover a humiliation for Ford or win for Tata. Its called business, it happens all over the world they wanted out, a business decision ,they found a buyer and sold.

What tomorrow if Mr Tata wants to sell a business, India will have a day of mourning?
I was just comparing the Jaguar and Land Rover with Ford's products. Though they do have some fairly good stuff but JLR takes first prize! :-)
 
Ratan Tata and his team faced "humiliation" when they went to sell the group's fledgling car business to Ford in 1999, but came back to "do a big favour" just nine years later by taking over the American giant's marquee brands Jaguar and Land Rover.

"They told us 'you do not know anything, why did you start the passenger car division at all'. They said they will do us a favour by buying our car division," a Tata Group veteran said while recalling a meeting of Ratan Tata and other top executives with Ford officials in Detroit in 1999.

The Tata Motors team decided to return to New York the same evening and Ratan Tata, then the group chairman, was sombre throughout the 90-minute flight, said Pravin Kadle, who was part of the team at that time and now heads Tata Capital.

"This was in 1999 and come 2008, the same Ford's JLR was bought by us. Ford chairman Bill Ford thanked Tata, saying 'you are doing us a big favour by buying JLR'," Kadle said, to a thunderous applause at an awards function on Thursday night.

He was speaking, mostly in Marathi, after receiving the YB Chavan National Award 2014 on behalf of Ratan Tata, who is now Chairman Emeritus of the over USD 100-billion group.

The poor response to its maiden hatchback Indica had driven Tata Motors to sell the car business, within a year of its debut in 1998, to Ford Motor.

"Some people advised chairman Ratan Tata to sell the passenger car division following the poor response it got post launch. Ford officials came down to our headquarters Bombay House and evinced interest in our car business.

"We were called to Detroit for discussions and I accompanied the chairman. For nearly three hours, we discussed the sell-off with Ford officials but were meted out humiliating treatment," said Kadle, who played a major role in the turnaround and growth of Tata Motors.

During his tenure at Tata Motors, Kadle was part of the senior leadership team that managed the cross-border acquisitions like Daewoo of South Korea, Incat Technologies of the UK and eventually of Jaguar-Land Rover of UK.

The day Ford humiliated Ratan Tata | News Mobile

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On Topic......:offtopic:.....Nice... :-)
 

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