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Vietjet cabin crew pose for a photo at the launch of "Sky Connection-Thailand & Vietnam 2017" campaign in Bangkok yesterday.
Vietnam has become a rising star of Thailand's tourism source market with arrivals projected to break the 1-million barrier next year.
The Tourism Authority of Thailand (TAT) projects visitors from Vietnam this year will reach a record 900,000, up from 700,000 last year. "Vietnam may not have a high profile but it is one of the rising stars in terms of growth potential," said Walailak Noypayak, executive director for Asean, South Asia and South Pacific at the TAT.
The flood of Vietnamese arrivals is in sharp contrast to the low number of Thais who visit the socialist republic, averaging around 200,000-300,000 a year.
Spending per head per day of Vietnamese visitors is also on the rise as is the length of their stay.
The average Vietnamese tourist spends about 4,200 baht a day and stays 5-6 days per trip, according to Dr Walailak.
She said the TAT is heavily promoting outbound Vietnamese visitors to Thailand by forging cooperation and alliances with tourism-related agencies as well as airlines such as the low-cost carrier VietJet Air.
The drive to attract tourists is not only confined to Ho Chi Minh City, where most of the arrivals come from, but includes Hanoi and cities in the central region such as Danang and Haiphong, which now have direct air links with Bangkok.
Most Vietnamese tourists head to Bangkok and the challenge is for the TAT to diversify to other destinations such as Phuket, Krabi, Chiang Mai and Chiang Rai, she said. The initial bid is to channel the flow from Ho Chi Minh City to secondary destinations with Hanoi next in line. There are plans to establish air connections between the secondary cities of both countries, Dr Walailak added.
"Vietnamese tourists who want to visit Phuket may face difficulties due to the lack of direct flights between Vietnamese cities and the resort island," she said.
The TAT executive was speaking at yesterday's launch in Bangkok of "Sky Connection – Thailand & Vietnam 2017", a collaboration between the TAT and VietJet to promote travel between the two countries. The campaign will create more opportunities for Thais to tour Vietnam and for Vietnamese to visit Thailand, said VietJet Air vice-president Nguyen Thi Thuy Binh.
The campaign was kicked off with a special discounts on 50,000 VietJet tickets.
http://www.bangkokpost.com/business/tourism-and-transport/1163637/tat-to-tap-vietnamese-market