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Pakistani mango growers slice in to India market

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Pakistani mango growers slice in to India market
By AFP
Published: May 18, 2014
709972-mangoesxcopyxcopy-1400396057-927-640x480.jpg

Economically, at least, mango exports are one area where Pakistan appears to have a slight edge. PHOTO: FILE

MULTAN: Pakistani mango growers are hoping to take a slice out of rival India’s export market thanks to tough new European regulations.

The sweet yellow fruit is a contentious matter regionally, with both countries proclaiming it a national treasure and fighting over whose specimens are superior.

Economically, at least, mango exports are one area where Pakistan appears to have a slight edge.

According to respective official figures, Pakistan last year exported around 100,000 tonnes for a revenue of $48.6 million over India’s 56,000 tonnes for $44.6 million.

But a European Union (EU) ban on India’s prized Alphonsos, known as the “King of Fruits”, has presented Pakistan with a chance to widen the gap.

The embargo came into force on May 1 after many shipments were found to contain fruit flies and also affected four types of vegetable.

For Raja Ijaz Ahmed Noon, parliamentary secretary for Punjab province, improving farming standards and learning where India went wrong is critical to cashing in.

“We are taking this development as positive. We are trying to learn from the mistake which India has made,” he said.

Noon was speaking after a seminar of 50 landowner-farmers at a fruit-farm 40 kilometres north-east of Multan to learn new methods of protecting mangoes from hazardous insects.

“We have a potential to export 40% of our total production of mangoes and this year we will try to improve our exports up to 16%,” he told AFP.

Syed Ismat Hussain, a senior pest control official, said his department was visiting farms and orchards to spread the word about the lucrative profits available if Pakistan can continue to meet EU standards.

“Fruit fly hasn’t only affected India but has threatened our orchards also. So we have devised simple but scientific methods to control it,” he said.

Experts are busy hanging plastic bowls on mango trees that are laced with chemicals that mimic female-fly pheromones to attract males.

“The holes are for the flies to enter, but they never fly out,” said Hussain. The so-called sex-trap is fast becoming an industry standard.

Meanwhile, a special awareness campaign on fighting the insect has also been initiated in newspapers and on television and social media.

Syed Zahid Hussain Gardezi, President of the Mango Growers Association of Pakistan (MGAP), described the taste of Pakistani mangoes as “mesmerising” and said he was hopeful about the chances for global growth in markets such as the EU, America and Canada if the campaign was a success.

“We have to work very meticulously, very scientifically to capture those markets,” he said.

The experts had also being extolling the benefits of so-called “hot water treatment” which involves immersing the fruit in water at 52 degrees Celsius to kill larvae within the mango pulp. The practice has become a common substitute for fumigation that is seen as harmful to human health.

Habib Agha, an exporter who sends his fruit to Scandinavia, told AFP his mangoes were already of top quality and he hoped to increase his shipments four-fold this year.

“There is a demand from the European Union that there should be no fruit fly in our fruits, it should be hot water treated, it should be anti-fungus, and it should be washed properly. We (have) got these facilities in Multan now,” he said.

Despite a growing sense of optimism, there are several factors holding back the export market.

The fruit is most abundant in the southern Punjab, but the regional airport in Multan lacks direct flights to many major international capitals, meaning the mangoes must travel for hours by road to either Lahore or Karachi.

The mango is a sensitive fruit and needs plenty of irrigation, while long periods in cold-storage can negatively impact on fruit quality.

Pakistan’s chronic energy crisis means farmers are at times unable to use their water pumps to irrigate fields, while the increasing irregularity of the traditional monsoon season has exacerbated the issue.

“We are facing a shortage of water, simultaneously we have power cuts,” said grower Muhammad Ali.

“We can’t produce good quality mangoes unless we have a proper watering system.”
 
congrats ..
but I think Indian mangoes are of superior quality as the article says that India exported half of what Pakistan did but income is almost same ..or is something missing here ....
 
why Indian mangoes have to be so pricey in EU compared to pakistani mangoes? Is it because huge domestic consumption?
 
why Indian mangoes have to be so pricey in EU compared to pakistani mangoes? Is it because huge domestic consumption?
Basically since you appear to be living in UK you can't deny the fact about Pakistani mangoes being widely seen at every nook and corner of London (if you live in London).

Indian mangoes are usually sold on Indian shops only whereas there are bigger distributors of Pakistani mangoes mostly Pakistanis who directly imports mangoes from Pakistan on daily basis. Pakistani mangoes are not only sold in shops but anywhere they find a place outside a shop, they rent it to sell mangoes just like telephone cards. The only reason why Pakistani mangoes are being sold more is probably the strong network of Pakistanis in food industry on the street.

Taste-wise they are very much alike with mostly about personal preferences but I tend to see more people going for Pakistani mangoes in my personal experience. My sikh friends love Pakistani mangoes and they were praising it like it being the fruit of heaven... and my Nana Abbu probably prefer Indian mangoes more as he specifically asked me to buy for him on couple of occasions. I have no intensions to compare mango taste once again but just saying the fact why Pakistani mangoes are in demand at least in UK.
 
Basically since you appear to be living in UK you can't deny the fact about Pakistani mangoes being widely seen at every nook and corner of London (if you live in London).

Indian mangoes are usually sold on Indian shops only whereas there are bigger distributors of Pakistani mangoes mostly Pakistanis who directly imports mangoes from Pakistan on daily basis. Pakistani mangoes are not only sold in shops but anywhere they find a place outside a shop, they rent it to sell mangoes just like telephone cards. The only reason why Pakistani mangoes are being sold more is probably the strong network of Pakistanis in food industry on the street.

Taste-wise they are very much alike with mostly about personal preferences but I tend to see more people going for Pakistani mangoes in my personal experience. My sikh friends love Pakistani mangoes and they were praising it like it being the fruit of heaven... and my Nana Abbu probably prefer Indian mangoes more as he specifically asked me to buy for him on couple of occasions. I have no intensions to compare mango taste once again but just saying the fact why Pakistani mangoes are in demand at least in UK.
yeah I see a lot of pakistani mangoes, I am not a big connoisseur of mangoes so wont be able to know their geographical origin unless seller tells me. I can tell a few types of mangoes from looks of it though. (green .. yellow and red+yellow :) )

I guess you are pointing to retail price of pakistani mangoes and having better network does help bring down price. But still Indian mangoes are exported at high price (100k tons at 48 m vs 56k ton at 44 m) which bound to reflect on retail price.
 
Most of the alphonso that is grown in western India is exported.....so much so that even Indians don't get a taste of it....it's one of the better variety of mangoes and retails for a high price in Mumbai....around 500 rs for a dozen....
Prices have dropped post euro ban
 
Pak saste mein bech raha hai :lol:

iss saal khane ka mauka nahi mila ab tak :hitwall:
@cheekybird ek dozen Pakistani mango India bhej do :partay:
 
Stop this India Pakistan " Mango War " . :sniper:

You all are hurting the feelings of Poor MANGOES. :cry:

Mangoes don't have no Religion or Country. :cheesy:

They just want to be loved and enjoyed. :wub:

These India / Pakistan Wars are ripping the poor mangoes ' Heart " out. :girl_cray3:
 
congrats ..
but I think Indian mangoes are of superior quality as the article says that India exported half of what Pakistan did but income is almost same ..or is something missing here ....
As @Aether said Pak mangoes are not sold in stores, hence lower rent...plus they are usually imported directly hence cheaper....
 
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