RescueRanger
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Pakistan Internet Use Survey 2013
The survey was conducted over July 28-29, 2013
While there are now over 20 million Pakistanis online – a number which is growing rapidly – there is very little documentation or research on how the internet is being used in the country.
This online survey, conducted through The Express Tribune and Express Urdu websites aimed to capture a snapshot of the local internet user’s perspective.
Both English and Urdu sites and their social media accounts were used to promote the survey in order to capture a wider, more diverse audience.
ONLINE SURVEY BASICS
• The survey was conducted over July 28-29, 2013.
• A total of 1,100 respondents filled out the survey.
• 18-25 year olds make up over half of total respondents.
• The survey highlighted a large gender disparity in respondents, with males dominating. This trend has been highlighted in the past; Pakistan’s Facebook audience was 70% male, 30% female in April 2013.
• The majority of respondents (94%) are from urban areas, led by Karachi, Lahore, Islamabad.
KEY FINDINGS
• Laptops are the most used device (81% of total respondents) to connect to the internet.
• Mobile phones (65% of total respondents used mobile to connect) outranked desktop computers (47% of total respondents) for accessing the internet.
• A vast majority of respondents (97%) have high speed internet connections. Dial-up internet use is almost negligible.
• Over half of respondents (60%) pay Rs1,500 or less per month for their internet connections.
Read more: Pakistan Internet Use Survey 2013 – The Express Tribune
The survey was conducted over July 28-29, 2013
While there are now over 20 million Pakistanis online – a number which is growing rapidly – there is very little documentation or research on how the internet is being used in the country.
This online survey, conducted through The Express Tribune and Express Urdu websites aimed to capture a snapshot of the local internet user’s perspective.
Both English and Urdu sites and their social media accounts were used to promote the survey in order to capture a wider, more diverse audience.
ONLINE SURVEY BASICS
• The survey was conducted over July 28-29, 2013.
• A total of 1,100 respondents filled out the survey.
• 18-25 year olds make up over half of total respondents.
• The survey highlighted a large gender disparity in respondents, with males dominating. This trend has been highlighted in the past; Pakistan’s Facebook audience was 70% male, 30% female in April 2013.
• The majority of respondents (94%) are from urban areas, led by Karachi, Lahore, Islamabad.
KEY FINDINGS
• Laptops are the most used device (81% of total respondents) to connect to the internet.
• Mobile phones (65% of total respondents used mobile to connect) outranked desktop computers (47% of total respondents) for accessing the internet.
• A vast majority of respondents (97%) have high speed internet connections. Dial-up internet use is almost negligible.
• Over half of respondents (60%) pay Rs1,500 or less per month for their internet connections.
Read more: Pakistan Internet Use Survey 2013 – The Express Tribune
