See, the demand for cars is rising very fast. In 2008-9 year, a total of 85,000 cars were produced and sold in Pakistan. The important thing to note in Pakistan is that car are only produced when they have already been sold. Unlike many countries where dealers would order in advance and then struggle to sell the lot. In 20014-15 year, 150,000 cars were produced and sold, plus around 40,000 were imported (which are mostly the 3 year old used JDM cars like Prius, Vezel, Passo) so clearly the market is 190,000 cars per year now. In five years it will cross 250,000 mark, which means that now there is a sizeable market for a fourth major player to enter and offer cars in the 8-14 lakh rupees range. This is where Volkswagen can make it's mark because they have a nice offering of cheaper, smaller cars that are fuel efficient and reliable. Toyota, Honda and Suzuki are unable to meet the local demand now. Plus their offerings are poor, lacking many safety systems and emissions standard. But this is not because of Japanese themselves, but rather the Pakistani 'saith sahib' mentality that owns the rights to assemble the cars.