Hamartia Antidote
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Tesla have left a few gaps in the broader EV market that GM and Ford can fill, their vehicle range is relatively limited. Whether Fords and GM's ambitious plans for their broader line up translates into profitable growth is debatable, I'm reading two seperate investor reports that argue either way (can't repost these, subscription read only).
I get your point with Tesla and Apple, their market positioning is also similar with a premium product in the most profitable segments. There is a great deal of Steve Job's influence apparent in Musks business strategy, like the concept of a transitory competitive advantage that Jobs employed (as opposed to a sustainable competitive advantage), his key strategy to defending a dominant market position.
The thing is the cell phone market rewarded companies that were quick to innovate and harsh to those who were slow.
Tesla has been selling their Model 3 in the US since 2017 (their premium stuff I won't count)
In the 5 years since then the EV's made available by Ford, GM, and Chrysler have barely sold anything.
Top 10 Electric Cars in the US — Most Popular EVs
Electric car sales continue to climb. Who knows, you might be driving one of these top-selling EVs in years to come.
www.kiplinger.com
1) Tesla Model Y: 252,000 (starting price $46,990)
2) Tesla Model 3: 240,000 (starting price $65,990)
3) Tesla Model S: 176,000 (starting price $104,000)
4) Kia EV6: 80,000 (starting price $41,400)
5) Tesla Model X: 66,700 (starting price $120,990)
6) Ford Mustang Mach-E: 39,500 (starting price $43,895)
7) Chevy Bolt EV/EUV: 38,100 (starting price $31,500)
8) Hyundai IONIQ 5: 21,000 (starting price $39,950)
9) Volkswagen ID.4: 20,500 (starting price $41,230)
10) Ford F-150 Lightning/Rivian R1T: 15,600 (starting price $39,974)
Far more people are buying ~$100,000 Model S and X's than Mustangs and Bolts.
The Ford Lightning was new so I will hold off on commenting on it.
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