The Chinese government has exhorted filmmakers to turn the country into a “strong film power” like the U.S. by 2035 and called for the production of 100 movies a year that each earn more than RMB100 million ($15 million) as part of a push to increase
China’s soft power.
The targets were set by Wang Xiaohui, executive deputy director of the Central Propaganda Department and director of the National Film Bureau, at the first nationwide industry symposium since the former agency took jurisdiction over the latter. Government officials, film scholars, representatives of major film companies and industry associations gathered in Beijing on Wednesday for a symposium that set the tone for the future development of
China’s industry with the propaganda bureau in the driver’s seat.