https://www.riazhaq.com/2018/10/brand-finance-2018-brand-pakistan-value.html
Pakistan's brand value has jumped 15% to $196 billion in 2018, up from $171 billion in 2017, according to Brand Finance's Nations Brands Report 2018. The report ranks Pakistan at 51 among 100 nations ranked. It gives Pakistan an A brand rating on a scale from AAA+ to CCC-.
It is remarkable that Pakistan's brand value has increased by double digits and the country still ranks smack in the middle of the 100 nations ranked in spite of a concerted western and Indian media campaign to destroy its image.
Top 100 Most Valuable Nation Brands. Source: Brand Finance
The brand value of a country is an attempt to quantify its national image in the global marketplace. It encourages inward investment, adds value to exports, and attracts foreign tourists, according to the report.
Pakistan ranks ahead of 49 countries including Hungary, Slovakia, Egypt, Luxembourg, Bulgaria, Croatia, Serbia, Lithuania, Latvia, Estonia, Iceland and Cyprus. Among South Asian nations, Pakistan (51) ranks behind India (9) and Bangladesh (39) but ahead of Sri Lanka (61) and Myanmar (73).
The United States tops the list with a brand value of nearly $26 trillion followed by China in second place with a brand value of nearly $13 trillion. Germany ranked 3rd, United Kingdom 4th, Japan 5th, France 6th, Canada 7th, Italy 8th, India 9th and South Korea10th round off the top 10.
Pakistan's brand value has jumped 15% to $196 billion in 2018, up from $171 billion in 2017, according to Brand Finance's Nations Brands Report 2018. The report ranks Pakistan at 51 among 100 nations ranked. It gives Pakistan an A brand rating on a scale from AAA+ to CCC-. It is remarkable that Pakistan's brand value has increased by double digits and the country still ranks smack in the middle of the 100 nations ranked in spite of a concerted western and Indian media campaign to destroy its image.
Related Links:
Haq's Musings
Pakistan Rising or Falling? Myth vs Reality
Pakistanis Happier Than Neighbors
Pakistan's Trillion Dollar Economy
Pakistan Broadband Market
Pakistani-American Astrophysicist Dr. Nergis Mavalvala in Silicon Valley
Pakistani Woman Leads World Economic Forum's Gender Parity Program
Malala Inspires School Enrollment Surge in Pakistan
Hindu Dalit Woman Elected to Pakistan Senate
Pakistan is the 3rd Fastest Growing Trillion Dollar Economy
Pakistan Education Budget Surpasses Defense Spending
Information Tech Jobs Moving From India to Pakistan
Pakistan is the 5th Largest Motorcycle Market
"Failed State" Pakistan Saw 22% Growth in Per Capita Income in Last 5 Years
CPEC Transforming Pakistan
Pakistan's $20 Billion Tourism Industry Boom
Home Appliance Ownership in Pakistani Households
Riaz Haq's YouTube Channel
PakAlumni Social Network
https://www.riazhaq.com/2018/10/brand-finance-2018-brand-pakistan-value.html
Pakistan's brand value has jumped 15% to $196 billion in 2018, up from $171 billion in 2017, according to Brand Finance's Nations Brands Report 2018. The report ranks Pakistan at 51 among 100 nations ranked. It gives Pakistan an A brand rating on a scale from AAA+ to CCC-.
It is remarkable that Pakistan's brand value has increased by double digits and the country still ranks smack in the middle of the 100 nations ranked in spite of a concerted western and Indian media campaign to destroy its image.
Top 100 Most Valuable Nation Brands. Source: Brand Finance
The brand value of a country is an attempt to quantify its national image in the global marketplace. It encourages inward investment, adds value to exports, and attracts foreign tourists, according to the report.
Pakistan ranks ahead of 49 countries including Hungary, Slovakia, Egypt, Luxembourg, Bulgaria, Croatia, Serbia, Lithuania, Latvia, Estonia, Iceland and Cyprus. Among South Asian nations, Pakistan (51) ranks behind India (9) and Bangladesh (39) but ahead of Sri Lanka (61) and Myanmar (73).
The United States tops the list with a brand value of nearly $26 trillion followed by China in second place with a brand value of nearly $13 trillion. Germany ranked 3rd, United Kingdom 4th, Japan 5th, France 6th, Canada 7th, Italy 8th, India 9th and South Korea10th round off the top 10.
Pakistan's brand value has jumped 15% to $196 billion in 2018, up from $171 billion in 2017, according to Brand Finance's Nations Brands Report 2018. The report ranks Pakistan at 51 among 100 nations ranked. It gives Pakistan an A brand rating on a scale from AAA+ to CCC-. It is remarkable that Pakistan's brand value has increased by double digits and the country still ranks smack in the middle of the 100 nations ranked in spite of a concerted western and Indian media campaign to destroy its image.
Related Links:
Haq's Musings
Pakistan Rising or Falling? Myth vs Reality
Pakistanis Happier Than Neighbors
Pakistan's Trillion Dollar Economy
Pakistan Broadband Market
Pakistani-American Astrophysicist Dr. Nergis Mavalvala in Silicon Valley
Pakistani Woman Leads World Economic Forum's Gender Parity Program
Malala Inspires School Enrollment Surge in Pakistan
Hindu Dalit Woman Elected to Pakistan Senate
Pakistan is the 3rd Fastest Growing Trillion Dollar Economy
Pakistan Education Budget Surpasses Defense Spending
Information Tech Jobs Moving From India to Pakistan
Pakistan is the 5th Largest Motorcycle Market
"Failed State" Pakistan Saw 22% Growth in Per Capita Income in Last 5 Years
CPEC Transforming Pakistan
Pakistan's $20 Billion Tourism Industry Boom
Home Appliance Ownership in Pakistani Households
Riaz Haq's YouTube Channel
PakAlumni Social Network
https://www.riazhaq.com/2018/10/brand-finance-2018-brand-pakistan-value.html
