Sloth 22
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Again, those advertisers are paying for INTERNATIONAL competition - the value they perceive in pumping that money comes from the calculation that there will be high public interest in INTERNATIONAL competition involving India. If all they cared about was India, then the Ranji trophy and other domestic ODI competitions would be pulling in just as much revenue.
Like I said, the advertisers and television rights bidders might be predominantly from India, but they are pumping in that money because India is playing other countries. That revenue dries up for all parties (including India) if India pulls out or countries other than India pull out.
But BCCI has the financial cushion to last longer than others by not playing ICC organised events. But without India , ICC does not.
India still can continue with its bilateral series because that money doesn't go to ICC.