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Bengali OTT service Addatimes forays in Bangladesh
While in India, Addatimes has both, paid and ad-supported model, in Bangladesh, the service in under paid-subscription only, priced at 299 Bangladeshi Taka (approx. Rs 266) per annum.
By Gaurav Laghate, ET Bureau | May 26, 2020, 03.45 PM IST
Agencies
Addatimes showcases series, films, short films, music videos, crime fiction, biographies, talk shows, cookery and fashion videos. Its existing library has 21 original shows and over 18 are in the pipeline.
Addatimes, one of the fastest growing Bengali entertainment OTT platforms from India has now entered in Bangladesh, with an ambitious target to reach 5 million subscribers in the first year.
While in India, Addatimes has both, paid and ad-supported model, in Bangladesh, the service in under paid-subscription only, priced at 299 Bangladeshi Taka (approx. Rs 266) per annum.
ADVERTISEMENT
“Bengali is the eighth most popularly spoken language in the world and Bangladesh is a country where the Bengali language is all-encompassing,” said Rajiv Mehra, founder and promoter, Addatimes. “We have all the ingredients to serve the Bangladeshi audience the real feast of entertainment.”
For entry in the neighbouring country, Addatimes has partnered with LBC Media Entertainment Company, a concern of Agrani Holdings Group and Allianz FMCG Holdings.
ADVERTISEMENT
The Agrani Holdings Group and Allianz FMCG Holdings are the largest distributors of multinationals such as - British American Tobacco Bangladesh, Unilever Bangladesh, Reckitt Benckiser Bangladesh, Coca Cola, Pure It Water, Tele Labs Video Conferencing and more.
As a distribution partner, Agrani Holdings Group will expand Addatimes' reach and business by entrusting the online streaming platform to OEMs, telecom companies and internet service providers, among others. They will also promote the brand in Bangladesh through marketing projects.
ADVERTISEMENT
“Our group has over the years, earned the reputation of rapidly developing strategic business environments with a strong understanding of the local culture,” said Sakib M Rahman, CEO, Agrani Holdings. “Addatimes is one of the most popular Indian-Bengali online streaming giants, offering a wide variety of content. Our distribution network will focus on providing the video-on-demand service across the country.”
LBC has a strategic association with Insomnia Media and Content Services for curating, developing and producing content for LBC across genres and formats.
ADVERTISEMENT
“We are excited about Addatimes launch in the Bangladesh market. Insomnia is here to tell compelling untold stories, with global production values for the evolving audience,” said Juhi Parekh Mehta, co-founder of Insomnia.
Addatimes showcases series, films, short films, music videos, crime fiction, biographies, talk shows, cookery and fashion videos. Its existing library has 21 original shows and over 18 are in the pipeline.
https://www.google.com/amp/s/m.econ...ys-in-bangladesh/amp_articleshow/76001653.cms
While in India, Addatimes has both, paid and ad-supported model, in Bangladesh, the service in under paid-subscription only, priced at 299 Bangladeshi Taka (approx. Rs 266) per annum.
By Gaurav Laghate, ET Bureau | May 26, 2020, 03.45 PM IST
Agencies
Addatimes showcases series, films, short films, music videos, crime fiction, biographies, talk shows, cookery and fashion videos. Its existing library has 21 original shows and over 18 are in the pipeline.
Addatimes, one of the fastest growing Bengali entertainment OTT platforms from India has now entered in Bangladesh, with an ambitious target to reach 5 million subscribers in the first year.
While in India, Addatimes has both, paid and ad-supported model, in Bangladesh, the service in under paid-subscription only, priced at 299 Bangladeshi Taka (approx. Rs 266) per annum.
ADVERTISEMENT
“Bengali is the eighth most popularly spoken language in the world and Bangladesh is a country where the Bengali language is all-encompassing,” said Rajiv Mehra, founder and promoter, Addatimes. “We have all the ingredients to serve the Bangladeshi audience the real feast of entertainment.”
For entry in the neighbouring country, Addatimes has partnered with LBC Media Entertainment Company, a concern of Agrani Holdings Group and Allianz FMCG Holdings.
ADVERTISEMENT
The Agrani Holdings Group and Allianz FMCG Holdings are the largest distributors of multinationals such as - British American Tobacco Bangladesh, Unilever Bangladesh, Reckitt Benckiser Bangladesh, Coca Cola, Pure It Water, Tele Labs Video Conferencing and more.
As a distribution partner, Agrani Holdings Group will expand Addatimes' reach and business by entrusting the online streaming platform to OEMs, telecom companies and internet service providers, among others. They will also promote the brand in Bangladesh through marketing projects.
ADVERTISEMENT
“Our group has over the years, earned the reputation of rapidly developing strategic business environments with a strong understanding of the local culture,” said Sakib M Rahman, CEO, Agrani Holdings. “Addatimes is one of the most popular Indian-Bengali online streaming giants, offering a wide variety of content. Our distribution network will focus on providing the video-on-demand service across the country.”
LBC has a strategic association with Insomnia Media and Content Services for curating, developing and producing content for LBC across genres and formats.
ADVERTISEMENT
“We are excited about Addatimes launch in the Bangladesh market. Insomnia is here to tell compelling untold stories, with global production values for the evolving audience,” said Juhi Parekh Mehta, co-founder of Insomnia.
Addatimes showcases series, films, short films, music videos, crime fiction, biographies, talk shows, cookery and fashion videos. Its existing library has 21 original shows and over 18 are in the pipeline.
https://www.google.com/amp/s/m.econ...ys-in-bangladesh/amp_articleshow/76001653.cms
