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Americas P&G fined for faking white teeth in Advertisement, GJ China

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Toothpaste maker Crest fined 6 million yuan for faking white teeth in advert | South China Morning Post

PUBLISHED : Tuesday, 10 March, 2015, 11:38am
UPDATED : Tuesday, 10 March, 2015, 1:04pm

Toh Han Shih

hanshih.toh@scmp.com

It was fined for a television advertisement featuring Taiwanese actress and singer Dee Hsu, nicknamed “Little S”, which claimed that teeth could be whitened in just one day using Crest toothpaste. Photo: SCMP Pictures




Crest, the toothpaste brand of US consumer giant P&G, has been fined 6.03 million yuan (HK$7.46 million) by mainland authorities in the biggest fine imposed for false advertising on the mainland.

It was fined for a television advertisement featuring Taiwanese actress and singer Dee Hsu, nicknamed “Little S”, which claimed that teeth could be whitened in just one day using Crest toothpaste, the Shanghai Administration for Industry and Commerce said on its Weibo microblog.

“The representative’s whitened teeth was not actually due to the advertised toothpaste, but created by computer effects,” it said.

Crest said on its official Chinese microblog on Tuesday the advertisement had been pulled in the middle of last year. It did not say whether it planned to contest the fine.

crest_bloomberg.jpg
The advertisement claimed Crest could whiten teeth in just one day. Photo: BloombergState news agency Xinhua said it was the biggest fine imposed for false advertising on the mainland.

The fine was determined as a fraction of advertising fees, Miao Jun, chief of advertising at the Shanghai Administration for Industry and Commerce, told Xinhua.

“If the publicised effects of consumer goods are falsified in advertisements, then there must be penalties according to the law,” Miao said.

P&G, listed on the New York Stock Exchange, has operations in 70 countries including China, with US$83 billion of sales in its 2014 fiscal year, according to its website, which says it has “one of the strongest portfolios of trusted, quality, leadership brands”.

In February, mainland authorities fined US mobile chipmaker Qualcomm 6.09 billion yuan for violating anti-trust laws. Last year, the central government fined British drug giant GlaxoSmithKline 3 billion yuan for bribery and jailed some of its former executives.
 
Is it even to possible to whiten the teeth by toothpaste alone?
 
It's unethical to mislead potential customers, that company deserved the punishment.
 
I wonder what Crest did to offend ccp..lol McDonald's and the like are still putting image on their ads like the perfect looking big Mac although in reality, it's nothing like it.
 
I wonder what Crest did to offend ccp..lol McDonald's and the like are still putting image on their ads like the perfect looking big Mac although in reality, it's nothing like it.

for reals. I thought McDonalds big macs were actually big. Then I see the actual Big Mac and think, they should rename this Little Mac for Big Mac price.
 
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