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Walton is winning abroad

Black_cats

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Walton is winning abroad

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Mahfuz Ullah Babu
01 March, 2021, 10:50 pm
Last modified: 01 March, 2021, 10:55 pm


Occupying over two-thirds share of the local refrigerator market, around half of television and one-third of air conditioner markets, the company is now heavily pursuing its dreams to flourish in the global map



After almost phasing out the foreign refrigerator brands in a decade, homegrown brand Walton is widely dominating the local market.

Occupying over two-thirds share of the local refrigerator market, around half of television and one-third of air conditioner markets, the company is now heavily pursuing its dreams to flourish in the global map.

Striving for maximum value addition and achieving technological excellence is paying off, as the company is seeing manifold demand abroad – both for its finished products and components like compressors, according to Engineer Golam Murshed, managing director of Walton Hi-Tech Industries Ltd.

"We expect the winning trend in the local market will continue, while the opportunity in the international market is much bigger," said the boss of the country's largest electronics and electrical appliance manufacturer.

In a short interview with The Business Standard over phone on Monday, he talked about the growing demand for Walton-made refrigerators, televisions, air-conditioners, appliances and said most quality conscious electronic markets including Germany are placing orders with Walton.

His company began exports in some least developed markets years ago, but the takeoff has been happening very recently as already 40 countries have proved to be markets of Walton and its nother brand Marcel.

"The days of a five-year warranty for refrigerator compressors are gone. Walton is now offering a 12 years' guarantee for the compressors it manufactures in Bangladesh, as the lone player for the vital component of refrigerators and air conditioners," said Golam Murshed.

He said the company has hired some best talents from the world's top companies so that they can drive Walton up to its "Vision 2030" for becoming one of the top five brands in the industry globally.

The Bangladesh government's policy support helped Walton grow. Golam Murshed said.
"The company needs to work in some countries where it faces non-tariff barriers," said Murshed.
 

Bilal9

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He said the company has hired some best talents from the world's top companies so that they can drive Walton up to its "Vision 2030" for becoming one of the top five brands in the industry globally.
Wow - tall order. :-)

But I'm sure they'll come up with plenty of exports, branded or not. For now, volume exports should be their focus, then they should slowly buy up or revive older dying brands in EU/US markets in the next decade and sell under those brands.

Building a brand is a tough exercise, it is no picnic....

Only a few companies from China, Korea and Taiwan have built brands in first world markets and that too - with years and years of Billion dollar investments and impeccable strategy, just take a look at Acer from Taiwan in the computer field. And Samsung, LG in cellphones, TV's, refrigerators which have aimed for and captured top brand recognition in US and EU. Marketing wise it is a tough uphill battle and requires humongous investments in building relationships with wholesalers and retailers and marketing experts in different channels for online and other sales platforms.

The Indians have tried it as well. But their strategy in some cases is heavily flawed. Niche low volume brands (such as Royal Enfield) from their 3rd world country (which should ideally utilize its low cost labor value addition) does not sell well in the market. Royal Enfield cannot compete with Harley Davidson. The very concept is laughable. We are talking about an excuse of a motorcycle made in a 3rd world country like India versus a legend and a lifestyle. I see it as Indian Banya tricks (by Sid Lal of Eicher) to funnel hundreds of millions out of India, nothing else...

Mahindra (India) on the other hand sources from all over the map (including China) and their strategy worked better. Their agri machinery market in the US is doing well.

However there is no Indian electronics brand of International repute worth writing about.

Unlike Haier and some other brands in China which are in the appliance business, that have set up assembly operations in the US and EU. Just like Samsung and LG but on the lower price-sensitive end of the market.
 
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UKBengali

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This is the decade for Walton to establish itself as a OEM supplier to brands in developed markets and maybe pick up an established dying one later on this decade to build up their own brand name, ready to try to establish themselves as a global top 10 supplier in the 2030s.
 

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Wow - tall order. :-)

But I'm sure they'll come up with plenty of exports, branded or not. For now, volume exports should be their focus, then they should slowly buy up or revive older dying brands in EU/US markets in the next decade and sell under those brands.

Building a brand is a tough exercise, it is no picnic....

Only a few companies from China, Korea and Taiwan have built brands in first world markets and that too - with years and years of Billion dollar investments and impeccable strategy, just take a look at Acer from Taiwan in the computer field. And Samsung, LG in cellphones, TV's, refrigerators which have aimed for and captured top brand recognition in US and EU. Marketing wise it is a tough uphill battle and requires humongous investments in building relationships with wholesalers and retailers and marketing experts in different channels for online and other sales platforms.

The Indians have tried it as well. But their strategy in some cases is heavily flawed. Niche low volume brands (such as Royal Enfield) from their 3rd world country (which should ideally utilize its low cost labor value addition) does not sell well in the market. Royal Enfield cannot compete with Harley Davidson. The very concept is laughable. We are talking about an excuse of a motorcycle made in a 3rd world country like India versus a legend and a lifestyle. I see it as Indian Banya tricks (by Sid Lal of Eicher) to funnel hundreds of millions out of India, nothing else...

Mahindra (India) on the other hand sources from all over the map (including China) and their strategy worked better. Their agri machinery market in the US is doing well.

However there is no Indian electronics brand of International repute worth writing about.

Unlike Haier and some other brands in China which are in the appliance business, that have set up assembly operations in the US and EU. Just like Samsung and LG but on the lower price-sensitive end of the market.
Walton needs to quickly enter the consumer drone market, and learn from current Chinese drone makers. It's a relatively new and open market benefiting greatly from economies of scale. Imagine if it does, it can likely capture a large segment of foreign (and local) demand since the concept is relatively new.
 

SpaceMan18

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Walton needs to quickly enter the consumer drone market, and learn from current Chinese drone makers. It's a relatively new and open market benefiting greatly from economies of scale. Imagine if it does, it can likely capture a large segment of foreign (and local) demand since the concept is relatively new.
Honestly I agree , drones can't be that tough for Walton and maybe these Drones might help with marketing how good Walton is.
 
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This is the decade for Walton to establish itself as a OEM supplier to brands in developed markets and maybe pick up an established dying one later on this decade to build up their own brand name, ready to try to establish themselves as a global top 10 supplier in the 2030s.
If intel keeps fucking up... who knows... 😂😂😂
They need to switch to arm asap
 

UKBengali

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If intel keeps fucking up... who knows... 😂😂😂
They need to switch to arm asap

Walton can build itself up into a 10s of billion dollar per year revenue company just by focusing on growth on the large and fast expanding BD home market and being an OEM supplier to the developed economies.

It can become a huge multinational company without even selling outside BD under its own brand name.

So far its plan is working and we shall know towards the latter half of this decade whether it succeeds. If Walton succeeds, this one company can totally change the image of BD from a poor and backward country into a modern and hi-tech country.
 
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bluesky

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Wow it would be so cool if they can achieve top 10 by 2030 globally
To me it seems impossible but hope they prove us wrong
It may not be impossible if you check the companies of Japan and South KOrea. Japan captured international markets for household goods since after 1950s, but could not hold it because the South Korean companies acquired the technologies and they started supplying the goods at cheaper prices.

If WALTON produces same/better quality products it is possible that it will overtake many Korean and other companies' goods as the prices will be cheap made in Bangladesh.
 

Destranator

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Wow it would be so cool if they can achieve top 10 by 2030 globally
To me it seems impossible but hope they prove us wrong
It is good to set ambitious targets for the company staff but outsiders need to be realistic. I can already forsee certain members make idiotic claims in relation to this for bragging points.
 

Bilal9

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Walton needs to quickly enter the consumer drone market, and learn from current Chinese drone makers. It's a relatively new and open market benefiting greatly from economies of scale. Imagine if it does, it can likely capture a large segment of foreign (and local) demand since the concept is relatively new.
Drone uses special brushless 3 phase motor, with 3 pins for coil and 1 pin for Hall sensor. These motors used to be used in CD-roms and are now more specialized, made with lightweight aluminum alloy stators and rotors I believe - those are a major cost component and not made locally.

If they can make those motors in cost effective manner locally then we have a chance.
 
Oct 27, 2014
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Walton can build itself up into a 10s of billion dollar per year revenue company just by focusing on growth on the large and fast expanding BD home market and being an OEM supplier to the developed economies.

It can become a huge multinational company without even selling outside BD under its own brand name.

So far its plan is working and we shall know towards the latter half of this decade whether it succeeds. If Walton succeeds, this one company can totally change the image of BD from a poor and backward country into a modern and hi-tech country.
Cheers 🥂 we will probably telling our children about waltons success and how our fathers once thought low of this company and how it changed peoples views of local produc
 

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