• Friday, October 20, 2017

Royal Enfield increases its presence in South Asian markets; Ventures into Vietnam

Discussion in 'Central & South Asia' started by maravan91, Oct 12, 2017.

  1. maravan91

    maravan91 FULL MEMBER

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    Royal Enfield increases its presence in South Asian markets; Ventures into Vietnam
    [​IMG]
    Expanding its footprints in international markets, Chennai-based motorcycle manufacturer Royal Enfield announced its entry into Vietnam, the world’s fourth largest two wheeler market. In its continuous efforts to expand its presence in South-Asian markets, Royal Enfield inaugurated its first flagship store in Ho Chi Minh City (HCMC), Vietnam. This shows the company is focused on its growth strategy and international thrust to expand the mid-sized motorcycle segment (250-750cc) globally. Royal Enfield has presence in Indonesia through two exclusive stores in Jakarta and at Bali and also has the first exclusive gear store outside India at Jakarta. In Thailand, Royal Enfield currently has an exclusive store in Bangkok.
    Earlier this year, Royal Enfield commenced production of its motorcycles from its third manufacturing in Vallam Vadgal near Chennai that produces motorcycles for both domestic and international markets. The company has exported about 8,561 units between April-September 2017 period reporting a growth of 17.6% over the same period in 2016. To support further growth, the company will further invest Rs 800 crore during this fiscal to focus on plant expansion at the new plant, new product and platform development.
    Speaking on this strategic foray, Rudratej (Rudy) Singh - President Royal Enfield said, “Royal Enfield endeavours to reinvent and lead the global mid-size motorcycle segment, and South-East Asia is a critical market for us in this global strategy. This segment is expanding in India and is a huge opportunity for Royal Enfield across the world. Vietnam has a large population that is young and commutes on two-wheelers, and is now aspiring to adopt the right medium of self-expression and exploration. With a strong heritage behind us, Royal Enfield offers motorcycles that are evocative and fun to ride, and at the same time, practical, functional and accessible for everyday use. With its vast landscapes and countryside, Vietnam is an ideal destination for pure motorcycling experiences. We hope to fuel the culture of exploration and leisure motorcycling with some of our best motorcycles in Vietnam”
    In Vietnam, Royal Enfield has partnered with Al Naboodah International (VN) as its official dealer in the country. Initially the company will sell its Bullet 500, Classic 500 and the Continental GT 535 cc.
    httwwwfinancialexpresscom/auto/bike-news/royal-enfield-increases-its-presence-in-south-asian-markets-ventures-into-vietnam/891730/

     
  2. Royal Kathiyawadi

    Royal Kathiyawadi FULL MEMBER

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    i dont think that majority of viets can operate this bike.

    these bikes are as heavy as horse and one sudden break will cause it to fall it on either side. unless you have good physique and legs that can manage sudden load of 200+ kgs you should not buy this bike.
     
  3. Politico

    Politico FULL MEMBER

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    Do they manufacture the Bullet brand bike ?
     
  4. ito

    ito BANNED

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    They're made in India, but they have R&D center in UK. They sell these bikes in UK
     
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  5. Joe Shearer

    Joe Shearer PROFESSIONAL

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    This is a misleading description.

    Royal Enfield has been an Indian brand for ages; the initiatives for further research outside India is due entirely to the Indian company. Sales in the UK are an export initiative of the Indian company. It is not a joint venture, and there is no manufacture in Britain any longer.
     
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  6. Gibbs

    Gibbs SENIOR MEMBER

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    Royal Enfield is a good bike, One of few Indian brands held in high esteem for it's quality
     
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  7. RPK

    RPK SENIOR MEMBER

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    Only manufacturing Plant in world is in Chennai
     
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  8. ito

    ito BANNED

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    Seem you have a problem in reading on what I wrote, and your age is catching up with you. There is nothing in my post that warrants your conclusions. I never said that Royal Enfield is a British brand. Yes, it started its life in UK, but was closed 78. The research initiative was at the behest of Eicher Motors, so there is no question of it being a joint venture. And Eicher Motors export Bullets from India to UK.
     
  9. Joe Shearer

    Joe Shearer PROFESSIONAL

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    Your language and the tendentious slant. There was no need to mention those.
    -------------------------

    As to your insult: it's probably age catching up with me, right enough. When are you going to catch up with me?
     
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  10. ito

    ito BANNED

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    The post was a one line, there is nothing controversial in it.
     
  11. Joe Shearer

    Joe Shearer PROFESSIONAL

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    OK. Next what? Can you stop crying and get on with the thread? Please?
     
  12. ito

    ito BANNED

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    Ok...that is what I too felt. Why are you a picking an issue with me that has nothing to do with the thread. As far as I know our interaction is almost non existence on this forum.
     
  13. Joe Shearer

    Joe Shearer PROFESSIONAL

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    Good.

    Can we keep it that way?