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Pinterest Emerges As Unlikely Google Competitor

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May 27, 2013
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There are now nearly one billion “Place Pins” on Pinterest, the company said in an email Monday. And with that announcement, Pinterest moves one step closer to becoming a true search engine alternative to Google.

Now, Pinterest’s Place Pins aren’t going to replace Google Maps anytime soon—or ever. But for users that would rather graze than pinpoint one exact spot, Place Pins are great for browsing various locales around the globe.

Place Pins are enhanced Pinterest images, better known as “pins,” with the addition of location metadata. Powered by Foursquare, you can use Place Pins to give a pin a physical address that you and other users can find on a map. Pinboards can collect arbitrary travel hotspots, like this board of world beaches, along with their physical locations recorded on a map.

A Very Pinteresting Search Dilemma
Pinterest’s visual search engine is powered by millions of individuals that curate and organize its content according to what users deem most relevant. But with billions of pins, that’s a ton of data—and users simply can’t organize all of it alone.

Place Pins are just one of the ways Pinterest is working on surfacing that data—by tying topic-specific metadata to various pins to make them show up in more relevant searches. Thanks to Rich Pins, which appear as normal pins with auto-generated captions, Pinterest can categorize those pins into verticals for movies, recipes, articles, products and places.

Pinterest Emerges As Unlikely Google Competitor | Al-Rasub
 

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