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Oppo wants to make India its global export hub

INDIAPOSITIVE

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Dib-OPPO-Noida-Factory-1.jpg

Oppo factory in Noida.

Oppo has invested Rs 2,400 crore in its Noida manufacturing facility.

New Delhi: Following the 2020 Galwan incident, Oppo was among the many smartphone companies that were facing protests and boycott calls for being a “Chinese company”. Now Oppo, that had set up its manufacturing facility in Noida in 2016, aims to make India the smartphone’s global export hub in the coming years.
Oppo has invested Rs 2,400 crore in its Noida manufacturing facility that is spread across 110 acres with state-of-the-art machinery and facilities that can manufacture one smartphone every three seconds. Oppo India’s vice president and Research and Development Head, Tasleem Arif, told The Sunday Guardian, “Established in 2016, with the aim to make in India for India, the mega facility has steadily navigated the growth and success of Oppo in India. With over 10,000 strong workforces at the factory, all our devices for Indian consumers are manufactured in India. We have been making heavy investments in areas such as manufacturing and Research and Development to create an ecosystem in all directions and strengthen our commitment towards India. We aim to increase ease of accessibility and create a great experience for our consumers with our efforts towards manufacturing.”
“We have an ongoing investment of Rs 2,400 crore in the Greater Noida manufacturing facility and aim to make India a global export hub for Oppo India. These figures only reflect steady growth in the Indian market,” Arif added.

DIB-OPPO-Noida-Factory-2.jpg

Asked if the border situation between India and China affected Oppo in the last two years, Arif told this newspaper, “We are a truly multinational company with our footprint across more than 60 countries. Our presence in India is completely local wherein we are manufacturing products locally, generating employment by hiring local talent and investing back in the economy.”

The state-of-the-art manufacturing facility of Oppo in India is divided into four sections, including Assembly, SMT (Surface Mount Technology), Storage, and Supply Warehouse. The super-machines at the SMT section can hold 37,000 micro components per hour.
“No matter how complex a PCB is, through the advanced technology the Oppo team can complete one Printed Circuit Board Assembly or PCBA in 6.25 seconds.” Arif told this newspaper. The manufacturing unit also has 52 rows with 37 assembly stations and 20 test stations that can dispatch hundreds of micro-parts of the smartphone that would be required in 200 smartphones in under 10 minutes. According to Oppo, the Noida facility that brings out one complete smartphone in just three seconds is also equipped with high precision 3D inspection machines (AOI), Electrostatic discharge precautionary clothes, Screen colour calibration equipment, Innovative camera calibration machines, Fingerprint calibration and testing equipment, Antenna 5G test which helps in increasing the efficiency of its workforce and product quality.
“It is this integration of high-end technology and human workforce with high level of expertise, creative and cognitive skills which is enabling us to produce the most loved OPPO smartphones.” Arif said. Oppo which has recently launched its F21 pro series of smartphones have also put this smartphone through a rigorous quality testing that was also witnessed by The Sunday Guardian at the Oppo India’s manufacturing facility in Noida. The F21 pro series smartphone that packs with a Qualcomm Snapdragon 680 chipset and an AI based triple rear camera-based setup have been put through some 320 experimental tests, and 6 major tests before they are handed over to the next stage of production. Some of the test that this F21 pro series smartphone and almost all other smartphone goes through at the Oppo’s quality testing lab inside the Noida facility includes, across, including waterproofing tests, temperature and humidity tests, drop tests, RF tests, audio tests, radiation tests, battery tests, button pressing tests, plugging tests, twisting tests, light aging tests, cosmetics tests, extreme environment tests, clothing tests, amongst many others.

“Oppo has always taken product quality as a cornerstone of its sustainable, long-term development. In 2017, the company established the OPPO QE Reliability Lab at its Greater Noida factory specifically for the purpose of maintaining high and standardized product quality across the organization.
All Oppo phones kind of goes through a torture testing here, for example, the latest F21 Series was dropped 28,000 times from a height of 10 centimetres–which is considerably more than the 5,000 to10,000 times typically adopted in the industry. The devices are also tested at extreme weather conditions from as low as -40°C, to a warm condition at 75°C for 14 days or 300 hours.” Arif told this correspondent. Arif further added that Oppo phones are put through such rigorous quality testing because according to the company it is the product quality that can completely turn someone into a loyal fan of a brand.

 

pikkuboss

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What happened to Chinese Boycott? 🤣
If their aim is to export from India, then they are more than welcome.

Wait till the Indians steal their bank accounts and then their factory like with Xiaomei. Oppo would deserve it. lol
Xiaomi has been caught with business malpractices.

Let them export to whoever they want to
View attachment 840196
China is no longer a profitable export hub for these Chinese assembling and branding companies with no components of their own. As the component manufacturers move out of China, these companies will also have to follow suit to stay competitive as cheap pricing is the USP of these companies unlike Samsung, Apple who have their own brand value.
 
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Leishangthem

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Oppo doesn't rely on one region to export,it has one of the most widespread manufacturing base,aimed for each continent ,lndian workers are many times cheap than in china most of the oppo manufacturing is for India and South asia. The higher end OPPO models like find x series aren't made in lndia.
 

Wood

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Oppo doesn't rely on one region to export,it has one of the most widespread manufacturing base,aimed for each continent ,lndian workers are many times cheap than in china most of the oppo manufacturing is for India and South asia. The higher end OPPO models like find x series aren't made in lndia.
I have the same feeling. Although this is termed as 'global' export hub, it will largely be for Indian consumers. But this is not necessarily a bad deal for India. I hope Oppo will help build the eco system for mobile manufacturing and result in an increase in value addition for phones made in India.
 

Paul2

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I have the same feeling. Although this is termed as 'global' export hub, it will largely be for Indian consumers. But this is not necessarily a bad deal for India. I hope Oppo will help build the eco system for mobile manufacturing and result in an increase in value addition for phones made in India.

Both BBK, and Xiaomi make tons of money in India

Xiaomi actually makes more than half of its global revenue in India

So, basically Xiaomi is now an Indian company, they just haven't realised that yet.

Nothing to be shy about though.

Korean Chaebols like GoldStar, Samsung, Daewoo, Hyundai all made their money by riding 3rd world sales for decades before they got Western markets.

I met Duan Yongping few times when he still lived in Shenzhen. Asked where he made all the money.

All think money came from Subor, but he says Subor was chump change in comparison to BBK sales of AV players to places like North Korea, Russia, Iraq, Iran Africa/Middle East. He was thinking calling it am end, and then he almost accidentally got himself into smartphones.

Few years down the road Oppo, Vivo, Realme sailed off on themselves

Western "top brands" totally sealed their fate when they shrugged off competing for "poor third world" and enterprising Koreans took that as an invitation. Samsung built an empire selling to unappetising markets, and then used that war chest to steamroll basically all and every non-niche Western electronics company.

The same is now repeating with Chinese vs. Korean brands. Koreans still keep banging their head wanting to strongly dominate USA market, and don't notice their legs getting chopped in the third world markets.
 
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Wikki019

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Dib-OPPO-Noida-Factory-1.jpg

Oppo factory in Noida.

Oppo has invested Rs 2,400 crore in its Noida manufacturing facility.

New Delhi: Following the 2020 Galwan incident, Oppo was among the many smartphone companies that were facing protests and boycott calls for being a “Chinese company”. Now Oppo, that had set up its manufacturing facility in Noida in 2016, aims to make India the smartphone’s global export hub in the coming years.
Oppo has invested Rs 2,400 crore in its Noida manufacturing facility that is spread across 110 acres with state-of-the-art machinery and facilities that can manufacture one smartphone every three seconds. Oppo India’s vice president and Research and Development Head, Tasleem Arif, told The Sunday Guardian, “Established in 2016, with the aim to make in India for India, the mega facility has steadily navigated the growth and success of Oppo in India. With over 10,000 strong workforces at the factory, all our devices for Indian consumers are manufactured in India. We have been making heavy investments in areas such as manufacturing and Research and Development to create an ecosystem in all directions and strengthen our commitment towards India. We aim to increase ease of accessibility and create a great experience for our consumers with our efforts towards manufacturing.”
“We have an ongoing investment of Rs 2,400 crore in the Greater Noida manufacturing facility and aim to make India a global export hub for Oppo India. These figures only reflect steady growth in the Indian market,” Arif added.

DIB-OPPO-Noida-Factory-2.jpg

Asked if the border situation between India and China affected Oppo in the last two years, Arif told this newspaper, “We are a truly multinational company with our footprint across more than 60 countries. Our presence in India is completely local wherein we are manufacturing products locally, generating employment by hiring local talent and investing back in the economy.”

The state-of-the-art manufacturing facility of Oppo in India is divided into four sections, including Assembly, SMT (Surface Mount Technology), Storage, and Supply Warehouse. The super-machines at the SMT section can hold 37,000 micro components per hour.
“No matter how complex a PCB is, through the advanced technology the Oppo team can complete one Printed Circuit Board Assembly or PCBA in 6.25 seconds.” Arif told this newspaper. The manufacturing unit also has 52 rows with 37 assembly stations and 20 test stations that can dispatch hundreds of micro-parts of the smartphone that would be required in 200 smartphones in under 10 minutes. According to Oppo, the Noida facility that brings out one complete smartphone in just three seconds is also equipped with high precision 3D inspection machines (AOI), Electrostatic discharge precautionary clothes, Screen colour calibration equipment, Innovative camera calibration machines, Fingerprint calibration and testing equipment, Antenna 5G test which helps in increasing the efficiency of its workforce and product quality.
“It is this integration of high-end technology and human workforce with high level of expertise, creative and cognitive skills which is enabling us to produce the most loved OPPO smartphones.” Arif said. Oppo which has recently launched its F21 pro series of smartphones have also put this smartphone through a rigorous quality testing that was also witnessed by The Sunday Guardian at the Oppo India’s manufacturing facility in Noida. The F21 pro series smartphone that packs with a Qualcomm Snapdragon 680 chipset and an AI based triple rear camera-based setup have been put through some 320 experimental tests, and 6 major tests before they are handed over to the next stage of production. Some of the test that this F21 pro series smartphone and almost all other smartphone goes through at the Oppo’s quality testing lab inside the Noida facility includes, across, including waterproofing tests, temperature and humidity tests, drop tests, RF tests, audio tests, radiation tests, battery tests, button pressing tests, plugging tests, twisting tests, light aging tests, cosmetics tests, extreme environment tests, clothing tests, amongst many others.

“Oppo has always taken product quality as a cornerstone of its sustainable, long-term development. In 2017, the company established the OPPO QE Reliability Lab at its Greater Noida factory specifically for the purpose of maintaining high and standardized product quality across the organization.
All Oppo phones kind of goes through a torture testing here, for example, the latest F21 Series was dropped 28,000 times from a height of 10 centimetres–which is considerably more than the 5,000 to10,000 times typically adopted in the industry. The devices are also tested at extreme weather conditions from as low as -40°C, to a warm condition at 75°C for 14 days or 300 hours.” Arif told this correspondent. Arif further added that Oppo phones are put through such rigorous quality testing because according to the company it is the product quality that can completely turn someone into a loyal fan of a brand.

India deserve this, progressive democracy while our bajwa and militRy is playing pitical instability after every 3 years when we have to elect a new chief.
 

Wood

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Both BBK, and Xiaomi make tons of money in India

Xiaomi actually makes more than half of its global revenue in India

So, basically Xiaomi is now an Indian company, they just haven't realised that yet.
Yes, good for them. They contribute to India's economic growth and become rich in the process. Eventually Indian companies will come along if competition is fair.
 

-blitzkrieg-

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Thankyou China.

India deserve this, progressive democracy while our bajwa and militRy is playing pitical instability after every 3 years when we have to elect a new chief.
Army cant spoon feed every government..the minute they lift daste shafqat.. usa fills the void and buys you....and you in the hole would continue the army cussing..when it was your own job to lift yourself but north america and europe is your favorite destine and place to immigrate build properties and export.. so naturally you have developed a one legged bond with west you cant break and blame army for when they are actually gradually moving towards china and no matter how much you badmouth an institution you cant do much about it unless someone like khan himself comes back and takes a stand.A military always need a public stamp for a major paradigm shift that gets reflected in action and not just words.
 
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pikkuboss

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Thankyou China.
Companies always seek stable environment for businesses. Chinese govt can't do anything here. Bangladesh without any fancy projects or Bangla Chini bhai bhai relations get more Chinese investment (not loan) than Pakistan which has fancy CPEC project (loan) and Pak-Chini bhai bhai relations, even sworn enemy India takes the pie.
 

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