THIS. The didn't just up and get emotional over the crude and stupid remarks of some twitter twats, The saw some respite and a chance to swing the odds that have been against them for months and get some sympathy. If they really had ghairat, mayram bibi would be behind bars since long.
It did create a changeThe army itself is involved in playing politics over dead bodies, long before it was "cool". We used to hear from uniformed men how regular casualties always favored the military's PR, keeping it in the mainstream media at all times. And even today, the ISPR took advantage of the crash and restarted posting (about commonwealth games, not Kashmir) thinking the deaths may have changed the public perception and the people may have grown more sympathetic.
Everyone prayed for soldiers of helicopter crash but instead of going for those millions of goodwill messages
They picked a tweet from random kid and tired to use it against PTI