• Saturday, January 25, 2020

Big B first choice to replace Aamir for 'Incredible India' campaign

Discussion in 'Central & South Asia' started by kahonapyarhai, Jan 7, 2016.

  1. kahonapyarhai

    kahonapyarhai SENIOR MEMBER

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    megastar Amitabh Bachchan, brand ambassador of Gujarat tourism, is the Modi government's first choice as the new face of its 'Incredible India' campaign after actor Aamir Khan ceased to be its mascot.

    READ ALSO:Aamir Khan not removed as Incredible India's ambassador, confirms Tourism Ministry


    "Amitabh Bachchan will be the first choice of the ministry for the job," a tourism ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

    He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.

    Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.



    "It was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Tourism Minister Mahesh Sharma had said yesterday.

    Khan today said he respected the government's decision to "discontinue" with his services while making it clear that he never charged anything for the 'Atithi Devo Bhava' campaign.

    "It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be," he said in a statement.

    Big B first choice to replace Aamir for 'Incredible India' campaign - Times of India
     
  2. dadeechi

    dadeechi BANNED

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    Good riddance. Now he is free to leave intolerant India.
     
  3. JanjaWeed

    JanjaWeed ELITE MEMBER

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    or free to become ambassador for intolerant India instead of incredible India!
     
  4. Dalit

    Dalit SENIOR MEMBER

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    Talk about freedom of expression...
     
  5. IndoCarib

    IndoCarib ELITE MEMBER

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  6. Parul

    Parul BANNED

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    Amir don't deserve to be the Brand Ambassador of Incredible India, since he doesn't feel India is a safe place to live. It's as simple as that. Whatever he now says is just matter of grapes are sour.

    A brand ambassador is supposed to promote the brand, and not to defame the brand. A Brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and not in poor light. Is it too much difficult to understand? Eh..?

    Amir publically admitted that India is not a safe place to live, In which way he was promoting the tourism?

    Okay, he spoken what he felt, lets find a new man for the job, whose views are in line with India's incredibility.
     
  7. SrNair

    SrNair ELITE MEMBER

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    Well done :
    Brand Ambassador should do his/her own duty .Should give more reputation to that Brand India .Instead he damaged that brand .So contract is terminated .He is not a good Ambassador