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Australia’s Rubicon Water improves water efficiency for India’s farmers

Vanguard One

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Rubicon Water shows how innovative Australian technology and a consistent market focus can lead to commercial success in India.

Melbourne-based Rubicon Water focuses on improving large-scale, gravity-fed irrigation systems. The company was established in 1995 and offers advanced technology designed to sustainably increase global food and fibre production by improving water use efficiency.

Rubicon’s solutions autonomously control the delivery of irrigation water to farms in irrigation channels, which reduces losses and improves the reliability, flexibility and timeliness of supply. The company also has a range of technologies that improve water use efficiency on-farm.

Australian technical expertise

In early 2019, Rubicon secured a sale worth A$200 million to a subsidiary of the Government of Karnataka (a state in India). It is one of the company’s largest ever contracts.

This project will see Rubicon work in partnership with Medha Servo Drives of Hyderabad to deliver an autonomous control solution which consists of smart software, a radio communications network and 4,300 automated irrigation gates and meters. Installation has already commenced.

In a state where farmers are dependent on irrigation and water efficiency is low, this solution will help farmers optimise their water resources for maximum production. By reducing losses, the solution will increase water availability and enable an additional 142,580 hectares of un-serviced land to be brought into service, along with 37,000 hectares of currently saline land.

The project will also help improve the livelihoods of farmers by providing them with a reliable, near on-demand water supply service, which will enable them to grow more diverse and higher-value crops.

Like Australia, India is investing to improve the efficiency of its irrigation water use. Rubicon has been central to the modernisation of irrigation areas in Australia’s Murray-Darling Basin over the last 10 years and its autonomous control solution is the core technology used in the modernisation of the Goulburn-Murray Irrigation District (GMID).

The Australian and Victorian Governments are investing A$2 billion to create a more efficient automated water delivery network, improving agricultural productivity and increasing water availability. Prior to modernisation, up to 900 gigalitres of water was lost across the network annually. Water efficiency in the modernised areas is already hitting 90 per cent.

Establishing a presence in India

For its Karnataka contract, Rubicon has established an Indian subsidiary in Bengaluru and formed a joint venture with local company Medha Servo Drives.

Rubicon will provide software developed in its Melbourne head office and equipment from its Australian manufacturing plant in Shepparton, Victoria. Medha will then assemble and install the equipment in India. The local partnership has proven to be an important aspect of Rubicon’s success in India, but the journey to this point required persistence and a long-term view.

Sumith Choy, Rubicon’s General Manager, India, says Austrade has been a consistent supporter in its India journey, starting with its first market visit. Rubicon was part of the Australia Business Week in India (ABWI) 2015 mission, an event Choy found to be ‘well organised, and a great forum to meet a variety of prospective partners and understand the market.’

In addition to CEO briefings and the ABWI mission, Austrade facilitated introductions to State Water Resource departments and helped showcase Rubicon’s capabilities to customers in India.

Looking ahead to the future
India has 18 per cent of the world’s population but only 4 per cent of its fresh water. Of that, more than 80 per cent is used in agriculture. Every drop counts, especially in severely water-stressed regions of the country. Currently, 60 per cent of that water is lost before it can be effectively used for irrigation.

As India starts to tackle issues of productivity and sustainability, it is increasingly looking to international expertise and experience. According to the Global Food Security Index, India was ranked 72nd out of 113 nations for food security in 2019.

India has more than 1.3 billion people, most of whom depend on locally produced crops for their diets. As it transitions to a more open economy with an emphasis on improving living standards and sustainability, there will be opportunities for Australian companies in water management and infrastructure more broadly.

About Austrade
The Australian Trade and Investment Commission – Austrade – contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:

  • develop international markets
  • win productive foreign direct investment
  • promote international education
  • strengthen Australia’s tourism industry
  • seek consular and passport services.
Disclaimer

Whereas every effort has been made to ensure the information given in this document is accurate, the Australian Trade and Investment Commission does not provide warranty or accept liability for any loss arising from reliance on such information.

©Commonwealth of Australia 2019

https://www.miragenews.com/australia-s-rubicon-water-improves-water-efficiency-for-india-s-farmers/
 

Rusty

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Why does Australia seem to care more about Indian farmers then the BJP government?
India seems to have tons of money to launch moon missions, build giant statues, and oppress minorities, but no money for it's farmers or other struggling segments of their society.
 

BringHarmony

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Why does Australia seem to care more about Indian farmers then the BJP government?
India seems to have tons of money to launch moon missions, build giant statues, and oppress minorities, but no money for it's farmers or other struggling segments of their society.
Its something simple called "business". A $200 million deal to establish their technological foot hold in a big market is what is driving it. 200 million dollars are good money for any business.
 

Minho

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Its something simple called "business". A $200 million deal to establish their technological foot hold in a big market is what is driving it. 200 million dollars are good money for any business.
Some Pakistanis seem to think allocating a sum of money equal to half the cost of making a successful Hollywood movie towards space missions is somehow preventing India from developing. Despite the fact that in ten years over 200 million people in India were lifted out of poverty.

These individuals should also remember that in the last fiscal, ISRO generated about 46 million dollars through commercial satellite launches, which is actually more than the cost of ISRO's next moon landing mission
https://www.moneycontrol.com/news/i...rs-90-crore-in-2018-19-heres-how-4736851.html
 

Krptonite

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Why does Australia seem to care more about Indian farmers then the BJP government?
India seems to have tons of money to launch moon missions, build giant statues, and oppress minorities, but no money for it's farmers or other struggling segments of their society.
I'm unsure if you're ignorant about how business and Governance differ from each other, or it's simply cribbing because it has something to do with India.

Important takeaway from the article would be the impact such technologies would hold for Pakistan, it has one of the most extensive irrigation system in the world.

If you or your fellow citizens can petition your Govt. for a review about implementation of such technologies from the same parent company (there're looking to expand their business) or any other viable alternative, it would be immensely beneficial for your agricultural industry.

Given the water scarcity prevalent in both our countries, water efficiency solutions are a welcome boon, not something to scoffed at.
 

alee92nawaz

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Rubicon Water shows how innovative Australian technology and a consistent market focus can lead to commercial success in India.

Melbourne-based Rubicon Water focuses on improving large-scale, gravity-fed irrigation systems. The company was established in 1995 and offers advanced technology designed to sustainably increase global food and fibre production by improving water use efficiency.

Rubicon’s solutions autonomously control the delivery of irrigation water to farms in irrigation channels, which reduces losses and improves the reliability, flexibility and timeliness of supply. The company also has a range of technologies that improve water use efficiency on-farm.

Australian technical expertise

In early 2019, Rubicon secured a sale worth A$200 million to a subsidiary of the Government of Karnataka (a state in India). It is one of the company’s largest ever contracts.

This project will see Rubicon work in partnership with Medha Servo Drives of Hyderabad to deliver an autonomous control solution which consists of smart software, a radio communications network and 4,300 automated irrigation gates and meters. Installation has already commenced.

In a state where farmers are dependent on irrigation and water efficiency is low, this solution will help farmers optimise their water resources for maximum production. By reducing losses, the solution will increase water availability and enable an additional 142,580 hectares of un-serviced land to be brought into service, along with 37,000 hectares of currently saline land.

The project will also help improve the livelihoods of farmers by providing them with a reliable, near on-demand water supply service, which will enable them to grow more diverse and higher-value crops.

Like Australia, India is investing to improve the efficiency of its irrigation water use. Rubicon has been central to the modernisation of irrigation areas in Australia’s Murray-Darling Basin over the last 10 years and its autonomous control solution is the core technology used in the modernisation of the Goulburn-Murray Irrigation District (GMID).

The Australian and Victorian Governments are investing A$2 billion to create a more efficient automated water delivery network, improving agricultural productivity and increasing water availability. Prior to modernisation, up to 900 gigalitres of water was lost across the network annually. Water efficiency in the modernised areas is already hitting 90 per cent.

Establishing a presence in India

For its Karnataka contract, Rubicon has established an Indian subsidiary in Bengaluru and formed a joint venture with local company Medha Servo Drives.

Rubicon will provide software developed in its Melbourne head office and equipment from its Australian manufacturing plant in Shepparton, Victoria. Medha will then assemble and install the equipment in India. The local partnership has proven to be an important aspect of Rubicon’s success in India, but the journey to this point required persistence and a long-term view.

Sumith Choy, Rubicon’s General Manager, India, says Austrade has been a consistent supporter in its India journey, starting with its first market visit. Rubicon was part of the Australia Business Week in India (ABWI) 2015 mission, an event Choy found to be ‘well organised, and a great forum to meet a variety of prospective partners and understand the market.’

In addition to CEO briefings and the ABWI mission, Austrade facilitated introductions to State Water Resource departments and helped showcase Rubicon’s capabilities to customers in India.

Looking ahead to the future
India has 18 per cent of the world’s population but only 4 per cent of its fresh water. Of that, more than 80 per cent is used in agriculture. Every drop counts, especially in severely water-stressed regions of the country. Currently, 60 per cent of that water is lost before it can be effectively used for irrigation.

As India starts to tackle issues of productivity and sustainability, it is increasingly looking to international expertise and experience. According to the Global Food Security Index, India was ranked 72nd out of 113 nations for food security in 2019.

India has more than 1.3 billion people, most of whom depend on locally produced crops for their diets. As it transitions to a more open economy with an emphasis on improving living standards and sustainability, there will be opportunities for Australian companies in water management and infrastructure more broadly.

About Austrade
The Australian Trade and Investment Commission – Austrade – contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:

  • develop international markets
  • win productive foreign direct investment
  • promote international education
  • strengthen Australia’s tourism industry
  • seek consular and passport services.
Disclaimer

Whereas every effort has been made to ensure the information given in this document is accurate, the Australian Trade and Investment Commission does not provide warranty or accept liability for any loss arising from reliance on such information.

©Commonwealth of Australia 2019

https://www.miragenews.com/australia-s-rubicon-water-improves-water-efficiency-for-india-s-farmers/
Pakistan is still lacking far behind from the world.
 

Rusty

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I'm unsure if you're ignorant about how business and Governance differ from each other, or it's simply cribbing because it has something to do with India.

Important takeaway from the article would be the impact such technologies would hold for Pakistan, it has one of the most extensive irrigation system in the world.

If you or your fellow citizens can petition your Govt. for a review about implementation of such technologies from the same parent company (there're looking to expand their business) or any other viable alternative, it would be immensely beneficial for your agricultural industry.

Given the water scarcity prevalent in both our countries, water efficiency solutions are a welcome boon, not something to scoffed at.
The article is about India and once again you guys bring in Pakistan.

According to you people, Pakistan is a failed state and India is a super power.

So question remains, went does super power India spend money on vanity projects and oppression of minorities instead of basics like this?
 

Krptonite

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The article is about India and once again you guys bring in Pakistan.

According to you people, Pakistan is a failed state and India is a super power.

So question remains, went does super power India spend money on vanity projects and oppression of minorities instead of basics like this?
My point was more about the advantages such an approach would mean for Pakistan than any criticism directed towards you or your country. It's more productive to try to improve one's own country than to disparage others online. If you've found my suggestions as objectionable, critical or "obsessive" as you call it, you're more than welcome to report my posts.

This initiative was undertaken by the Karnataka state government which is different than the central government. You're attributing one's action to the other.

Even if such an initiative was undertaken by the central government, in a large federal structure various departments run concurrently and often seperately with their own individual goals and purpose. Their operations rarely intersect the actions or policies of the other. Many of the initiatives are need based and do not correlate to other initiatives or governmental actions.
 
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