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Accused of promoting 'love jihad', Tanishq pulls down controversial ad

manlion

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The renowned Jewellery brand has pulled down an advertisement from its Youtube page featuring a Hindu-Muslim marriage after receiving a severe backlash on social media platforms.

The jewellery brand pulled down the advertisement because of the vicious trolling it was subjected to and is expected to issue a statement regarding the same soon, The Print reported on Tuesday.

BoycottTanishq’ was a top trend on Monday and several people tweeted against the advertisement claiming that it promoted “love jihad”, a term coined by radical Hindu groups to accuse Muslim men of participating in a “consipracy to convert Hindu women by marrying them”

The company made the YouTube link to the video private Monday evening, making it unavailable to people and by Tuesday morning, the advertisement was no longer visible on its YouTube page.


The controversial advertisement

The advertisement by Tanishq was released on 9 October and promoted its new jewellery line called ‘Ekatvam’.

The 45-second video showed a Muslim family preparing a traditional South Indian baby shower for their pregnant Hindu daughter-in-law.

 
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Hakikat ve Hikmet

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Haram marriage..
It's what the Pak founding fathers feared....

In India, getting married with a Hindu folk using their rituals is the only way out for the Muslims to break the socio-economic shackle of being permanently underclass and underprivileged! However, it isn't guaranteed either....

A marriage between a Muslim and a Mushrik is like in a constant state of Zina....
 

PakFactor

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It's what the Pak founding fathers feared....

In India, getting married with a Hindu folk using their rituals is the only way out for the Muslims to break the socio-economic shackle of being permanently underclass and underprivileged! However, it isn't guaranteed either....

A marriage between a Muslim and a Mushrik is like in a constant state of Zina....
You are correct and also the child born out of this union is a haram child as well if they are conceived with a female who isn’t from the book (Christians or Jews).
 

Protest_again

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I know one such love marriage between Muslim and a Hindu girl. His mother constantly tries to get him remarried to a muslim girl. She doesn't consider his marriage as legitimate at all. This ad is way over the top and romanticizing this inter religion marriage. To be honest, one should avoid such things to prevent future hardships.
 
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letsrock

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I know one such love marriage between Muslim and a Hindu girl. His mother constantly tries to get him remarried to a muslim girl. She doesn't this marriage as legitimate at all. This ad is way over the top and romanticizing this inter religion marriage. To be honest, one should avoid such things to prevent future hardships.
Stay in india then. Why do you lot try to immigrate to christian and muslim countries ?
 

Protest_again

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Stay in india then. Why do you lot try to immigrate to christian and muslim countries ?
Lol. Stop speaking for other countries. You are not worthy. We'll go wherever a friendly country accepts us. Unlike you lot, we do not go there to seduce a local and get permanent residency there.

Also I was talking about interreligious couple in Indian society. South Asian society has a certain divisions that western society doesn't. This ad by ignoring such things is trying romanticize a bad union societally.
 

Bossman

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Why would Muslim men marry unconverted Hindu women is a mystery to me. Maybe an Indian Muslim thing. We can marry Ahele Kitab and they retain their religion but not the dirty Hindus, unless they convert.
 

letsrock

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Lol. Stop speaking for other countries. You are not worthy. We'll go wherever a friendly country accepts us. Unlike you lot, we do not go there to seduce a local and get permanent residency there.

Also I was talking about interreligious couple in Indian society. South Asian society has a certain divisions that western society doesn't. This ad by ignoring such things is trying romanticize a bad union societally.
Right - hindu bigot in south asia but indian butler in america - even a chameleon will be ashamed at the way you change colors depending on "society".
 

manlion

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I know one such love marriage between Muslim and a Hindu girl. His mother constantly tries to get him remarried to a muslim girl. She doesn't consider his marriage as legitimate at all. This ad is way over the top and romanticizing this inter religion marriage. To be honest, one should avoid such things to prevent future hardships.
Why are sanghis such cry babies. Your lot should be happy that her Muslim in laws are conducting the seemantham or valaikappu ceremony for their presumably ex Hindu daughter in law.
 

Protest_again

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Why are sanghis such cry babies. Your lot should be happy that her Muslim in laws are conducting the seemantham or valaikappu ceremony for their presumably ex Hindu daughter in law.
Thats an ad, not real life dumbo. I shared a personal experience with such a marriage. It is not pretty as teh ad. This is giving wrong imagery about such marriages. As we can see from the above Pakistani posters what really can be expected.
Right - hindu bigot in south asia but indian butler in america - even a chameleon will be ashamed at the way you change colors depending on "society".
Sometimes it is better to be informed. You are confusing us with your lot.

The remarkable political
influence of the Indian
diaspora in the US


It is also the most successful, with the median household income at $107,000 – almost twice that of American-born households. Indian immigrants are more likely to be enrolled in higher education, to participate in the labour force and twice as likely to be employed in management, business, science and the arts as the overall population.
 

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