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A local smartphone manufacturer emerges in Pakistani market

Zibago

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A local smartphone manufacturer emerges in Pakistani market
Fizza AtiqueLast Updated: Jul 16, 2021

local mobile manufacturer


In an effort to empower the Pakistani market with local assembly and to put Pakistan on the world map for innovation-driven technology, Dcode- a local smartphone manufacturer has come up with two smartphones.
A local smartphone manufacturer emerges in Pakistani market
In October 2020 the idea behind Dcode was conceived. The enthusiasm to get the ‘Make in Pakistan’ tag can be easily observed as it took just a few months to come up with manufacturing assembly. In March 2021, the company built its first factory in Karachi. In April 2021, it was Awarded Mobile Device Manufacturing Authorization by PTA. Now in July 2021, it has come with two smartphones named Bold and Cypher.

Cypher by Dcode:
Cypher has come with 8 GB RAM + 128 GB ROM having Octa-core 2.0 GHz 12 nm processor. The device is powered by a MediaTek Helio P60 chipset. As far as the Display is concerned, it has a giant 6.55″ HD display having 720 * 1600 resolution along with a punch hole. The device has a triple camera setup having 48 MP + 8 MP + 2 MP (Macro lens). The front camera is 8 MP. The company provides fingerprint sensors at the back and also offers a face unlock security feature.
It has a massive 4050 mAh battery that gives up to 450 hours standby time and almost 13.3 hours of talk time. It supports dual SIM, external memory up to 1 Tb, and is available in Shadow Black color only.
Bold BY Dcode:
Bold has 4GB RAM + 64 GB ROM. As far as the CPU is concerned, it has come with a 2.0GHz 12 nm and MediaTek Helio G25 chipset. The device has a 6.53″ IPS Drop Notch display having 720*1600 resolution. Bold has a 16 MP AI Triple Camera whereas the front camera is 8 MP. It also supports Finger Print at the back & Face Unlock security. It offers dual SIM support and external memory of 265 GB.
The device is powered by a 5000 mAh battery offering Up to 135 hours of Standby Time and Up to 45 hours of Talk Time. Bold is available in two color variants, i.e. Teal & Iron Black.
The prices of both these devices are not mentioned on the official website.
The government had released Mobile Device Manufacturing Policy 2020 last year which has attracted new investors and firms who are taking a keen interest in the mobile manufacturing industry of Pakistan. While the Dcode is covering the overall journey at a fast pace, will it be able to compete with GFive and Qmobile that are already operating in the same market?
Furthermore, Samsung and OPPO are poised to enter local assembly in Pakistan market and are probably waiting for the implementation of approved recommendation of policy, how will Dcode survive in the market? The company should have a unique long-term plan to push its devices to the market that is already conquered by tech giants, otherwise, it will have to witness the fate of GFive.
 

CatSultan

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It will probably be android. I wish we could make our own OS for smartphones but their will be no apps that support it and no one will want to use it because to get people to use your OS you need a lot of apps to support it but in order to get apps to support your OS, people need to use it.
It'll probably be a Chinese phone assembled by a Pak company in Pak

but a positive step nonetheless
If its designed by a pakistani company how can it be a Chinese phone?
 

Sainthood 101

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It will probably be android. I wish we could make our own OS for smartphones but their will be no apps that support it and no one will want to use it because to get people to use your OS you need a lot of apps to support it but in order to get apps to support your OS, people need to use it.

If its designed by a pakistani company how can it be a Chinese phone?
United Bravo 2.0

Chinese parts assembled by a Pak company, under a Pak logo

not that its bad you have to start some where
 

Bilal9

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A local smartphone manufacturer emerges in Pakistani market
Fizza AtiqueLast Updated: Jul 16, 2021

local mobile manufacturer


In an effort to empower the Pakistani market with local assembly and to put Pakistan on the world map for innovation-driven technology, Dcode- a local smartphone manufacturer has come up with two smartphones.
A local smartphone manufacturer emerges in Pakistani market
In October 2020 the idea behind Dcode was conceived. The enthusiasm to get the ‘Make in Pakistan’ tag can be easily observed as it took just a few months to come up with manufacturing assembly. In March 2021, the company built its first factory in Karachi. In April 2021, it was Awarded Mobile Device Manufacturing Authorization by PTA. Now in July 2021, it has come with two smartphones named Bold and Cypher.

Cypher by Dcode:
Cypher has come with 8 GB RAM + 128 GB ROM having Octa-core 2.0 GHz 12 nm processor. The device is powered by a MediaTek Helio P60 chipset. As far as the Display is concerned, it has a giant 6.55″ HD display having 720 * 1600 resolution along with a punch hole. The device has a triple camera setup having 48 MP + 8 MP + 2 MP (Macro lens). The front camera is 8 MP. The company provides fingerprint sensors at the back and also offers a face unlock security feature.
It has a massive 4050 mAh battery that gives up to 450 hours standby time and almost 13.3 hours of talk time. It supports dual SIM, external memory up to 1 Tb, and is available in Shadow Black color only.
Bold BY Dcode:
Bold has 4GB RAM + 64 GB ROM. As far as the CPU is concerned, it has come with a 2.0GHz 12 nm and MediaTek Helio G25 chipset. The device has a 6.53″ IPS Drop Notch display having 720*1600 resolution. Bold has a 16 MP AI Triple Camera whereas the front camera is 8 MP. It also supports Finger Print at the back & Face Unlock security. It offers dual SIM support and external memory of 265 GB.
The device is powered by a 5000 mAh battery offering Up to 135 hours of Standby Time and Up to 45 hours of Talk Time. Bold is available in two color variants, i.e. Teal & Iron Black.
The prices of both these devices are not mentioned on the official website.
The government had released Mobile Device Manufacturing Policy 2020 last year which has attracted new investors and firms who are taking a keen interest in the mobile manufacturing industry of Pakistan. While the Dcode is covering the overall journey at a fast pace, will it be able to compete with GFive and Qmobile that are already operating in the same market?
Furthermore, Samsung and OPPO are poised to enter local assembly in Pakistan market and are probably waiting for the implementation of approved recommendation of policy, how will Dcode survive in the market? The company should have a unique long-term plan to push its devices to the market that is already conquered by tech giants, otherwise, it will have to witness the fate of GFive.
PTA and Pakistani Tariff Commission should ensure that imported phones assembled overseas attract much higher duty/tariffs and also at the same time steps are taken to lower tariffs on cellphone manufacturing inputs (such as Mediatek/Qualcomm chips and SOC and other components), and ensure that local motherboard assembly and making keyboards/screens locally is more profitable.

Unless you take bold steps such as this, local cellphone manufacturing strength (backward integration) will never grow (as opposed to simple cellphone ASSEMBLY).

Some Bangladeshi companies which are Samsung/LG/REALME subsidiary assemble parts from parent companies, unlike at least two Bangladeshi companies (including Walton) which design/make their own motherboards, design cases, make their own LCD screens etc.

Unless a govt. starts a scheme of encouraging local cellphone MANUFACTURE, and gradually starts tightening tariff around imports of assembled cellphones (where strong importer lobby groups are involved to import these from Dubai), things will never improve for local jobs and industry. Things must be tightened GRADUALLY though.

Today 85% of the cellphones sold in Bangladesh are either assembled or manufactured locally, the number will be 99% in a few years. Samsung S20 Note is assembled locally for example.

Local cellphone assembly is slowly decreasing (manufacturing cellphones is increasing) as tariff is slowly increasing on assembly components.

Tariff must be lowered on manufacturing machinery as well. The video shows some circuit board machines which cost upwards of several dozen crores.

 
Last edited:

Paul2

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Dcode is a Premier Group company. I remember they were shopping for a knockdown kit, and an assembly line deal just before the lockdowns hit last year.

I guess Transsion got the deal.
 

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