Somehow I doubt that is a shoulder launching model. most of this type of Anti-tank systems weight 10-15 kilos per item. (Missle, launchpost and guidance system.) so no way would it shoulder launched.
Your right, this is not the shoulder version. However, this version is said to be equipped on many armoured vehicles especially APCs.
I have heard rumours that these have been used against Serbian T84's In Bosnia and easily penetrated the frontal armour of said tanks.
this version of the antitank guided missle is 'not' should launched but can be carried in mountain areas unlike the us TOW.